Love The Skin You’re In

On September 11, 2014 by rarw

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Love the Skin You’re In will feature a series of photorealistic drawings that consider the implications inherent in how the media advertises, manipulates and exploits the imagery of flesh. Drawing specifically on industry slogans and beauty advertising campaigns, Love the Skin You’re In questions notions of individual and collective identity, and limitations in the ultimate pursuit of perfection.

Rendered in colored chalk pastel, the artist’s application and delicate handling of his medium mirrors the way in which we apply products to our own skin. Capturing both the translucency and fragility of the skin’s surface, Jones’ drawings scrutinize subtle variations, colorations and superficialities. The meticulous and time-consuming process by which the artist creates his work is in direct contrast to the immediacy of imagery captured in today’s society, and negates the rapid pace at which we are accustomed to consuming images.

In both his subject matter and technique, Jones underscores the rituals that are undertaken to simulate an impression of that which is reflected back to us in the media. In Love the Skin You’re In, Jones challenges the culture of perfectionism, and rather than present a version of reality based on falsification, aims to ‘re-advertise’ a truthful image of the flesh.

Oliver Jones was born in Shropshire, UK in 1985. He currently lives and works in Birmingham, UK,where he graduated from the Birmingham Institute of Art and Design in 2008. Shortly after graduation, Jones was the winner of the Best of UK competition at SaLon Gallery, London, earning a place in the UK’s Future Greats show. His work was selected for the 2009 and 2010 Threadneedle Prize exhibitions in London, and featured in the BBC2 showShow Me the Monet in 2012. Jones was recently shortlisted for the Young Masters Art Prize 2014.

oliver-jones-bio

Oliver Jones

“Love the Skin You’re In”

GUSFORD | los angeles
7016 Melrose Avenue
Los Angeles, CA 90038

September 12-October 25, 2014

www.gusfordgallery.com

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